UNITED NEWS INTERNATIONAL (UNI) — A trip to the “Happiest Place on Earth” will cost you more this year… as much as 9 percent more, depending on your ticket.
The Walt Disney Co. is raising ticket prices at its U.S. theme parks.
Many variables factor into the Disney pricing matrix, but here are a few examples.
At Magic Kingdom in Florida, the cost of a walk-up one-day ticket is increasing from $115 to $119.
Meanwhile, the biggest documented jump appears to be at Disneyland in California, where a peak-period one-day pass will jump from $124 to $135.
That breaks down to roughly a 9 percent spike.
According to the Orlando Sentinel, Disney says it’s part of a larger strategy to even out the crowds at its theme parks.
Disney’s parks and resorts raked in nearly $5.2 billion last quarter — a 13 percent increase — thanks in part to increased attendance.