UNITED NEWS INTERNATIONAL (UNI) — Coca-Cola is planning to launch its first alcoholic drink in Japan.
The 132-year-old company is keen to capitalize on the country’s growing taste for Chu-Hi — canned sparkling flavored drinks with a kick of alcohol.
Chu-Hi is an abbreviation for shochu highball, and it has been especially popular with female drinkers because of its low alcohol content.
The product typically contains between 3 to 8 percent alcohol.
The most common flavors are grapefruit and lemon, but the drink has been made with other fruits such as grape, strawberry and peach, depending on the season.
Coca-Cola Japan’s president, Jorge Garduño, said the attempt is ”an example of how we continue to explore opportunities outside our core areas.”
Coca-Cola will most likely sell the drink only in Japan.