UNITED NEWS INTERNATIONAL (UNI) — Discovery is expanding its reach into sports with a $2-billion deal securing the rights to broadcast the PGA Tour internationally.
Discovery CEO David Zaslav said June 4, “Today is a fantastic day for golf fans around the world as Discovery proudly partners with the PGA Tour to create something that has never been done before.”
Discovery, which broadcasts the Olympics through its Eurosport division, reached a 12-year deal that begins next year.
It includes TV and online rights for the U.S.-based men’s golf circuit.
It will air live tour events on its regular TV channels outside the U.S.
Then it will try to draw more viewers through its online service, Eurosport Player.
Right now, there are more than 1 million subscribers who pay to stream soccer, tennis and other sports.
The PGA, meanwhile, has 85 players from 25 countries.
Discovery is hoping to tap into the international market and attract new fans worldwide.